Sub Brand Redesign
RecycleBox
In order to align with the updated main brand of First Mile, I took on the challenge of revamping the branding for Recyclebox. This innovative solution caters to both businesses and households looking for a way to recycle smaller items that are typically not accepted by conventional recycling services. By creating a new box wrap design, I was able to give Recyclebox a fresh and modern look that resonates with the target audience.
RecycleLab
Additionally, I was entrusted with the task of refreshing the branding for Recyclelab, First Mile's research laboratory dedicated to finding new recycling solutions for items that are not easily recyclable through traditional waste streams. This initiative aims to provide businesses and consumers with sustainable options for disposing of hard-to-recycle materials. Through this rebranding effort, I was able to convey the lab's commitment to innovation and environmental responsibility, positioning Recyclelab as a leader in the field of recycling research and development.
